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Trevor McFadyen

Lecturer

Office: Odette Building, Room 442
Phone: 519-253-3000, ext 3172
E-mail: mcfadyen@uwindsor.ca
Related Web Links: https://ca.linkedin.com/in/trevormcfadyen

Education:
MBA from Odette School of Business (University of Windsor) and Burgundy School of Business, Dijon, France.

Background:
With a 20 year career in the public, private and volunteer sectors, Professor Trevor McFadyen brings extensive first hand experience to courses at the Odette School of Business.  Having served in several communications and marketing portfolios including Senior Communications Advisor to the Director-General/VP-Operations of Western and Northern Canada and Internal Communications Advisor and Renewal Team Member in the Office of the CEO/Deputy Minister of a federal agency, Professor McFadyen is able to speak unequivocally about communication and marketing challenges and successes in large organizations.

Professor McFadyen obtained his BA (English) from the University of Alberta in 1995 and his MBA from the University of Windsor's Odette School of Business and the Burgundy School of Business in Dijion, France in 2013.  He currently teaches as a lecturer in the Management Area at the Odette School of Business with a primary focus on business communications, organizational behaviour and marketing.

Teaching Experience:
71-100 Business Communications
71-240 Management and Organizational Life
74-232 Marketing, Problems and Applications
75-100 Introduction to Business
78-614 Master of Management Marketing
78-600 Master of Management Communications

Working Papers:
Message Framing and Climate Change: Is breeding fear the right approach?
Advertising and Youth in the 21st Century: Re-examining the ethical implications and why research has not informed policy in North America.
Change Management in the Volunteer Sector: Why linears change management models don't work.