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Odette soars at JDC Central Competition

Business competition in Guelph draws more than 500 students

Organizers call it the "business Olympics." More than 500 students from 11 business schools are gunning for the title "school of the year" at the JDC Central competition.

Odette solidifies success for next year!

This past weekend, 23 students from the Odette School of Business travelled to the University of Guelph for JDC Central (JDCC). JDCC is one of Canada’s premiere undergraduate business case competitions that features representation of over 500 students from some of the top business schools across Central and Eastern Canada. The competition challenges schools philanthropically, athletically, socially, and academically. 

Although JDCC has been running for ten years, this was Odette’s first year participating and, as a result, we were only able to compete in five categories - Human Resources, International Business, Marketing, Accounting and Social. We were expecting this year to be a learning year, however, to our humble surprise, we brought back the following awards: 

1st Place Half Delegation of the Year Award

2nd Place in Human Resources (Michael Diana, Jordan Dekort, and Kendra Rossi)

3rd Place in Marketing (Chloe Kyrtsakas, Tyler St. Pierre, and Bethany Rees)

JDCC was a very stressful but rewarding experience that has left our delegates with invaluable skills. As well, it has helped to greatly raise the spirit of our students towards Odette and improve our school name. A special thank you to our Co-Captains, Deandra Norton and Jack Barei, who have worked very hard endlessly the past eight months. Their goal was for Odette to be able to send a full delegation next year – and they succeeded. 


11 universities from central Canada are gunning for title 'school of the year'

Peggy Lam · CBC News · Posted: Jan 06, 2019 4:42 PM ET | Last Updated: January 6


Students debate in the semi-final rounds of the JDC Central business competition. (Peggy Lam/CBC)

Organizers call it the "business Olympics" and it's happening at the University of Guelph. 

This weekend, more than 500 university students from Ontario, Quebec and the Maritimes are gunning for the title "school of the year," at the annual JDC Central business competition.

In its tenth year running, the event drew in undergraduate business students from 11 universities, with each school being represented by either four or eight teams of three. 

Over the course of three days, from Friday to Sunday, students have been competing in nine categories —  accounting, business strategy, digital strategy, entrepreneurship, finance, human resources, marketing, international business and the "wild-card" category, which is new this year. 

"We try to incorporate any aspect of a business student's life ... try to really showcase what it truly means to be Canada's top business school that year," said Sarah Shepherd, JDC Central's executive director. 

In one academic competition, students are banned from using the internet. 

Deandra Norton is the captain representing University of Windsor's Odette School of Business.

(Peggy Lam/CBC)


"They get three hours in a room with no internet access and they have to solve the problem which is usually a real life situation that businesses are facing," Shepherd said, adding that teams also have to come up with a 20-minute presentation within that time frame. 

"The idea behind that is we want to be able test the competitors' knowledge, critical thinking and analytical skills without having to test their research skills," said Shepherd. 

For many students participating in the contest, this year's competition is a chance to show school pride. 

"This isn't just your normal case competition ... it really pushes the boundaries of your regular scheduled business and being able to bring this back to Odette really shows what kind of students we are," said Deandra Norton, a team captain representing the Odette School of Business at the University of Windsor. 

For Brenden Kumarasamy, a student from Concordia's John Molson School of Business, the event was a chance to network and connect with other students. 

"It's really an experience that brings all of us students together to go above and beyond the classroom setting,"  Kumarasamy said. 

"My favourite part is the sense of connection ... when you really take that time to get involved outside of the classroom and bond with your school's best students, it creates a unique opportunity and a sense of belonging with the group that you go to competitions with," he said.