When members of the automotive media want to know about trends in the industry, among the first people they call are Tony Faria and Pete Mateja.
It’s not as well known, however, that the co-directors of the Office of Automotive and Vehicle Research in the Odette School of Business also provide world-class analysis and consulting services to many high-level government and industry representatives.
Now Faria and Mateja have formed a joint venture with IRN, Inc., one of North America’s leading automotive consulting and research organizations, greatly expanding the range of automotive research and consulting that their office can provide.
“IRN is an extremely well-known and recognized firm in the U.S.,” said Faria who, besides offering an annual industry analysis and forecast, conducts hundreds of interviews every year with members of the automotive media. “This partnership gives us a greater level of validity and the ability to pursue much larger research projects. We’re thrilled to be partnered with them.”
The OAVR—which provides learning opportunities to both graduate and undergraduate business students—will market IRN’s forecast products to its network of clients and contacts within the Canadian industry. Located in Grand Rapids, Michigan, IRN provides data analysis and commentary through its well established Autofutures® brand of forecast products.
Mateja said the partnership weds the two firms’ strengths. Through years of working with Canadian original equipment manufacturers; machining, tool and die and mold firms; trade associations; government agencies; aftermarket firms; transportation firms and municipalities, the OAVR has an established network of contacts in the Canadian market.
IRN, meanwhile, focuses on middle market manufacturers, as well as the financial institutions that support them. With 25 years experience, it helps clients improve their competitive position by providing them with intelligence, customized research and strategic advisory services. It has information technology architecture capable of large-scale data storage and a web-based branding strategy that will help the partnership commercialize forecast products, research reports and presentations, Faria said.
“We’re excited about the potential this partnership offers both IRN and the OAVR to expand our offerings and to expand business in the Canadian auto sector,” said Kim Korth, president and CEO of IRN, Inc. “This will give us the opportunity to reach a new base of customers through the OAVR’s extensive network in Canada.”
Read the official press release announcing the joint venture here.