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Department of Human Resources
Service Excellence

Web Marketing Coordinator Tentative Classification "V" in the Office of the Associate Vice-President, Enrolment Management

Job Posting Number: 2018-13-41
Employee Group:
Closing Date: Thursday, July 19th, 2018 - 4:00pm

The Web Marketing Coordinator will play a key role in helping raise the profile and awareness of the University through the implementation and coordination of online marketing activities to attract new students to the University through digital content creation and management, and for developing and maintaining the online presence of the institution on its website, social media, and partner websites (i.e., third party promotional sites) in support of student recruitment.


ESSENTIAL QUALIFICATIONS:

The successful candidate will have:

• Bachelor’s degree in a related field (i.e. computer science) or a similar relevant discipline as determined by the Department plus, 2 years of direct web design and/or front-end web development experience; or College diploma in a related field (i.e. i.e. web design, web development, interaction design & development, etc.) or a similar relevant discipline as determined by the Department plus, 5 years of direct web design and/or front-end web development experience3 years’ professional experience in coordinating content for enterprise website

• Demonstrated experience in developing and implementing editorial calendars and communications plans, including the creation of design and content for a variety of media options (i.e., print, web, social media)

• Demonstrated knowledge of best practice in web-based marketing communications, including web usability, accessibility, optimization, and user experience.

• Demonstrated ability to prioritize, multi-task and work in a team environment, as well as independently

• Demonstrated ability to collaborate with technical professionals and understand technical requirements of web technologies

• Demonstrated experience with mobile, online interactive and social media tools, techniques and best practices including but not limited to PPC advertising (Google AdWords, Google Display Network, Re-targeting), social media advertising (Facebook ads, Twitter Promoted Posts), SEO, user analytics such as Google Analytics, blogs and email campaigns

• Experience designing, developing or generating digital graphics

• Experience in website maintenance using a content management system such as Drupal

• Excellent oral and written communication skills, including exceptional writing skills

• Well-developed interpersonal skills with an ability to work effectively with stakeholders

• Ability to cope with a demanding workload while adhering to deadlines

• Ability to learn and adapt to new technologies, tools and processes

• Experience measuring and evaluating skills for web content

• Proficiency with commonly used internet, communication, and related computer applications including Microsoft Word, PowerPoint, Access and Excel

• Knowledge of current HTML and CSS standards, including usability and accessibility best practices

• Intermediate proficiency of Adobe Creative Suite or equivalent • Understanding of AODA and CASL requirements


PREFERRED QUALIFICATIONS:

• Prior experience in higher education development, media relations, public relations or communications

• Experience using a marketing automation platform, such as Eloqua.


Rate of pay:
Tentative Classification ā€œVā€ per Schedule A of the collective agreement

Please forward your confidential cover letter, resume and Application for Employment, quoting the Ad reference number (2018-13-41), no later than Thursday, July 19th, 2018 - 4:00pm. Applicants are asked to forward their documents electronically to:

employment@uwindsor.ca

We thank all applicants in advance for their interest in the University of Windsor, however, only those under consideration will be contacted. Applications submitted through employment agencies will not be considered

The University of Windsor is a welcoming community that is committed to equity and supports diversity in its teaching, learning, and work environments.  In pursuit of the University's Employment Equity Plan, members from the designated groups (Women, Aboriginal Peoples, Visible Minorities, Persons with Disabilities, and Sexual Minorities) are encouraged to apply and to self-identify.

If you need an accommodation for any part of the application and hiring process, please notify the Employment Coordinator.  Should you require further information on accommodation, please visit the website of the Office of Human Rights, Equity & Accessibility (OHREA).

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
 



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